Activation Proposal

ALL RACES
WELCOME

Run + DIY Workshop

DateApril 2, 2026
LocationSecret Walls HQ, Los Angeles
Format5K Shakeout Run + DIY Workshop
RaceThe Speed Project, April 3

A pre-race activation connecting Oruzu with local BIPOC brands, artists, and businesses the day before TSP 2026. A meditation, 5K shakeout run, Altra x Pleasures Experience Flow 3 demo, and a DIY uniform decorating workshop with live vehicle art installation at Secret Walls HQ.

The Day Before
We Run 340 Miles

12:00 PM

Oruzu Intro Meditation

Presented by Hakim Tafari. A grounding session to center the team before race day through breathwork, intention setting, and mental preparation for 340 miles.

12:30 PM

5K Shakeout Run / Altra x Pleasures Experience Flow 3 Demo

Easy-pace group run from Secret Walls HQ where the entire team laces up in the new Altra x Pleasures Experience Flow 3. A chance to shake out the legs, bond as a team, and showcase the collab shoe on foot. Alex James (Pleasures) to be confirmed.

1:00 – 4:00 PM

Lunch + Team Uniform Decorating Activity

Presented by OCD Cleaners. Each team member customizes their North Face race gear. Stations include:

  • Airbrush by @magooerism and @activeairbrush
  • Chain Stitch Embroidery by @matthewisms
  • Stencils and Spray Paint sponsored by Rust-O and Bukake Paint
  • Posca Markers for hand decorating
1:00 – 4:00 PM

Live Vehicle Art Installation by Love Crew

Painters tape art on the team RV and Sprinter vans. Bold, temporary, and completely removable. A TSP tradition elevated through LA street art.

Secret Walls HQ — Los Angeles
Secret Walls HQ — Venue

The Art of Running

Workshop Presented By

OCD Cleaners

DIY uniform decorating workshop presented by OCD Cleaners, an LA-based upcycled streetwear brand by Isaiah Bond. No printed uniforms. No factory runs. Every piece is one-of-a-kind, made by hand, by the team. This is a pilot for future event activations. Carried by Bodega and Sneaker Politics.

OCD Cleaners logo
OCD Cleaners studio
OCD Cleaners x Bodega collaboration OCD Cleaners x Sneaker Politics
Airbrush custom sock art — Active Airbrush

Airbrush Artists

Custom airbrush designs on team apparel including freehand lettering, gradients, and graphic work.

@magooerism · @activeairbrush
Chain stitch embroidery — Matthewisms

Chain Stitch Embroidery

Hand-operated chain stitch machines for permanent, high-quality embroidered lettering and patches on gear.

@matthewisms
DIY stencil spray paint on tee

DIY Stencils, Aerosol and Markers

Pre-cut Oruzu and TSP stencils paired with Rust-O and Bukake Paint aerosol alongside Posca markers. Bold graphics that are hand decorated and completely one of a kind.

Live Vehicle Art by Love Crew

TSP has a long history of teams decorating their vehicles with painters tape. We want to take it up a notch by using our vehicles as live art presentations. We reached out to Love Crew, a local LA art collective, to create the installation across all three team vehicles.

Love Crew painters tape street art installation TSP painters tape vehicle art reference

RV

Mobile base camp · Sleeps 6-8

Sprinter Van 1

Active support · Runner rotation

Sprinter Van 2

Leapfrog · Rest & recovery

All Races Welcome

8 runners. Representing a mission to normalize people of color in ultra-marathon running.

Wally

Wally

@whatsupwally
Team Captain / Oruzu Founder
Erin

Erin Smigielski

@solesndsouls
Runner
Feleisha

Feleisha

@feleisha_marie
Runner
Devon

Devon

@kindevon
Runner
Jose

Jose

@ayoo_cheo
Runner
Berto

Berto Batista

@bertobegreat
Runner
Cindy

Cindy Sheppard

@blackcindyruns
Runner
Jimi

Jimi

@ragejimirage
Runner
Oruzu at Diplo's Run Club start line Oruzu team at Diplo's Run Club Oruzu runner coastal trail
"With motion comes friction.
#NoSpectators"

— The Speed Project

Who's Involved

Team Sponsor

Altra Running

Official footwear and presenting sponsor for Team Oruzu. Supporting Oruzu's entry into TSP 2026.

Apparel

The North Face

Providing team gear and apparel that serves as the base layer for the DIY customization workshop.

Venue Partner

Secret Walls

LA street art HQ hosting the team welcome activation. A cultural venue rooted in competition and creativity.

Workshop Lead

OCD Cleaners

LA-based upcycled streetwear brand by Isaiah Bond. Presenting the DIY workshop alongside the grand opening of their pop-up boutique at Black Line Coffee.

Coffee Partner

Black Line Coffee

Hosting the OCD Cleaners pop-up shop and providing the fuel for the evening. Co-located with the activation venue.

Vehicle Art

Love Crew

LA street art collective with roots in the running community. Installing painters tape art on all three team vehicles, bringing graffiti culture into the TSP tradition.

Santa Monica → Las Vegas

The Speed Project is an unsanctioned 340-mile ultra relay from the Santa Monica Pier to the Welcome to Las Vegas sign. There is no fixed route, no official rules, and no spectators. Teams of 6 to 8 runners rotate through urban streets, mountain passes, the Mojave Desert, and Death Valley, covering the distance in 36 to 48 hours.

340
Miles
36-48
Hours
8
Runners
3
Vehicles
4 AM
Start Time

ALL RACES WELCOME. A celebration of people of color in ultra marathons. Up for any challenge at any time. TSP 2026 is our statement on the course, on camera, and in community. Every mile is content. Every moment is proof that this space belongs to us too.

TSP finish line celebration
The Finish — Las Vegas

Activation Opportunity

Brand Visibility at the Activation

Additional Support Needed